THE STRATEGY
Not only have we thought about designing a unique chewing gum and cigarette bin, we've also designed a proven strategy to encourage people to use them for their gum and cigarette litter.
Smartstreets have created a range of localized promotional tools including eye catching post pointers and brightly coloured, non-slip pavement graphics to draw attention to the problem of gum and cigarette litter. These promotional tools positively encourage the considerate disposal of chewed gum and cigarette butts in the Buttcatchers. They can be used long term or just for an initial 'awareness boost' and then removed for a more discreet look to the gum and cigarette bins.
The Buttcatcher gum and cigarette bin is designed to be friendly and engaging. It is also designed to be easy to clean and maintain. The brightly coloured 'mouth', designed to catch the eye from virtually any direction, encourages the placing, rather than the throwing, of chewing gum and cigarette butts in the opening of the bin.
For cigarette disposal a 'stubbing out lip' has been built into the opening of the litter bin and positioned so the cigarette ash and the cigarette butt slips directly into the bin liner.
Buttcatchers™ chewing gum and cigarette bins can be placed wherever they are needed most, without cluttering the street - making it possible to offer convenient gum and cigarette litter disposal points and eliminate the excuse that there was "nowhere to put that gum or cigarette butt".
Independent council reports show smoking related litter is virtually eradicated where the Buttcatchers are installed and chewing gum litter significantly reduced.
THE AD CAMPAIGN
Smartstreets™ have developed a number of advertising and publicity campaigns to positively reinforce the use of Buttcatchers™ for chewed gum and cigarette butt litter.
The idea is to make the use of Buttcatchers™ fun, to build goodwill as part of a long term campaign to improve gum and cigarette litter awareness and responsibility.
